The People's Choice - Vote now!

Entrant: Straw the Line NZ

City: Auckland


About My Business

As two Mums on maternity leave we wanted to start a business that would have a positive impact socially, environmentally and change how New Zealanders view single use items. In September 2019 Straw the Line NZ was created and our mission to save the planet one slurp at a time with 100% biodegradable, 100% natural, edible drinking straws was born. Kiwi's make their way through an estimated 200 million plastic straws a year. Some bars use 800 straws a day in the summer period. It's astounding to see straws still coming up as the number one item found at any beach clean-up and the repercussions of plastic straws ending up in our oceans and in the stomachs of Marine Turtles, Whales, Seals and Seabirds. We know paper straws aren't much better with 3.5 ' 7 billion trees being cut down every year and let's be honest ' who can say they don't mind a soggy straw? This fueled our mission and so as two mums with a conscience for a better future for our young boys, we set out to research alternatives to help revolutionize the straw industry and contribute to a more sustainable future for New Zealand. We ethically source the product from Vietnam (as Kiwi's aren't typically rice farmers). Edible Raw Straws are made from rice flour, tapioca starch and natural food coloring. They're 100% natural, 100% biodegradable, breaking down in around 90 days. Seeing that plastic can take over 400 years to decompose and paper straws involve cutting down trees and go soggy, this is a great natural alternative. Kiwis across New Zealand have been fascinated by the idea of Edible Raw Straws and are enjoying Raw Straws in cafe's, bars, restaurants, hotels, events, retail outlets and in their kitchen cupboards at home. Why not have your drink and eat your straw?

Why We Should Win The Peoples Choice Award

We need all our strawsome whānau in New Zealand behind us to achieve our vision to save the planet one slurp at a time! While we're proud to get our Raw Straws into 45 retail outlets across New Zealand and 75 different hospitality establishments (cafes, restaurants, hotels, bars) and achieve a sales growth of 1740% in year two, we know we have a long way to go! We're not afraid to do the mahi (work) and have worked tirelessly, beating the pavement with babies in front packs, knocking on doors, slurping our way onto TV's in homes across New Zealand to promote our cause and revolutionizing the single-use straw industry in New Zealand. When we first set up the business and Covid-19 hit, we never gave up ' this fueled our mission further. We know we still have further to go and more Kiwi's to reach, we're confident we will only get stronger and more visible given our determination and vision to continue to promote our important cause and unique and innovative product. We can all do our bit to create a waste free Aotearoa - and as the saying goes, it's just one straw said 8 billion people. If we can get the support behind us - there is so much more more we can achieve together. Everyone wants to know what it's like to have your drink and eat your straw - well now you can find out for yourself with 100% Biodegradable 100% natural Edible Raw Straws. Want to know the best bit? By showing your support you're contributing to a better future for the generations to come. That is Strawsome!

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