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Entrant: The Promo Room Ltd

City: New Plymouth


About My Business

The Promo Room is a family owned marketing company based in New Plymouth, with a purpose-built website designed to present our extensive range of brandable promotional products and corporate gifts to help clients stand out at events, say thanks to valued customers and staff, and connect with potential clients. Our team work tirelessly to meet the individual needs of clients, and recent awards validate the dedication and commitment to providing outstanding products, creative ideas and great service. The company won two national APPA industry excellence awards in Auckland in April, and is a finalist in four categories in the Australasian awards announced in August. The APPA Awards celebrate exceptional creativity in the promotional products industry and innovative use in marketing programs and initiatives. It's especially exciting as our small team are competing against agencies that have over 500 staff and international offices. This success follows last year's win of the Taranaki Chamber Emerging Business Excellence Award in November, highlighting the company's growth and development, and the delivery of creative, effective promotional solutions, with systems that make dealing with the company a pleasure for clients. The company has both an online presence and a dedicated showroom. These are designed to make customer experience and path to purchase a pleasurable experience. Online marketing is led by digital campaigns through SEO and Google advertising, directing potential customers to a purpose-built website that includes integrations developed specifically for the promotional product industry (Gun Web Systems). This ensures the viewer has access to over 16k products pulled into the site's database from a large number of suppliers so information is real-time. Enquiries are linked to a Customer Relationship Software (Sharpspring) that assists with customer care, database management and regular client contact through e-newsletters. Social media and blogs ensure client purchasing experiences are positive and meaningful. Digital marketing is designed to reach national corporate clients, and our point of difference is providing curated products, unique ideas and good quality products to be proud of. The Promo Room's physical presence is a dedicated showroom with hundreds of past projects. A customer experience and aftercare specialist ensures client satisfaction, repeat purchases and referrals to grow the business. We focus on NZ made products, and those with strong environmental credentials, encouraging clients to consider alternative options to single use products. We are excited about plans for growth, and assisting clients to be more successful, without costing the Earth.

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