The People's Choice - Vote now!

Votes: 507

Entrant: Twig and Tale

City: Auckland


About My Business

Twig + Tale began in 2008 when founder Lisa suffered a devastating hand injury that left her unable to perform everyday tasks, turning hand therapy into her daily focus. Recovery was slow and painstaking, and the day she was finally able to thread a needle felt like a miracle, empowering her to create beautiful projects. In 2011, she began selling her carefully crafted items at local markets and on Etsy. Faced with increasing demand, Lisa transitioned to selling digital sewing patterns.

In 2017, a rebrand to Twig + Tale marked a new chapter with the launch of an e-commerce website, embracing the values of sustainability, inclusivity, and skill-building. Inspired by woodland storybooks, Twig + Tale celebrates childhood innocence and the wonder of nature, infusing life with magic and whimsy. The company now offers high-quality sewing tutorials and patterns for all skill levels, fostering a large, supportive Facebook community of 42.5k members.

Embracing slow-sewing, Twig + Tale honours sewing as an act of love and self-care. Our tagline, "Sew your own story," reflects our mission to help people fall in love with sewing, learn new skills, and transform both fabric and self-perception. This captures the essence of Twig + Tale.

Why We Should Win The Peoples Choice Award

Twig + Tale is more than just a sewing pattern company; it's a community that celebrates creativity, inclusivity, and sustainability. Founded by Lisa after a life-changing injury, Twig + Tale embodies resilience and the transformative power of creativity. Our patterns, inspired by the wonder of childhood and the beauty of nature, have brought joy to thousands around the globe.

Here's why Twig + Tale deserves your vote in the People's Choice Award:

  1. A Story of Resilience and Passion Twig + Tale was born from Lisa's journey of recovery and rediscovery. After a severe hand injury, sewing became her therapy, helping her regain strength and confidence. Her determination and passion led to the creation of Twig + Tale, a brand that inspires others to find joy and healing through creativity.
  2. Commitment to Sustainability At Twig + Tale, we are dedicated to promoting sustainable practices. Our sewing patterns encourage a mindful approach to fashion, helping reduce waste and combat the fast-fashion culture. We offer projector files to save paper, and our patterns are designed to minimise fabric waste. We also have many smaller projects suitable for scrap-busting, and empower the use of discarded textiles. Slow sewing, a concept we champion, encourages creativity, reduces stress, and promotes mental well-being.
  3. Inclusivity at Our Core Inclusivity is a fundamental value at Twig + Tale. Our patterns are designed to fit a wide range of sizes, ensuring that everyone can enjoy the art of sewing. We cater to diverse learning styles with tutorials that include text, video, photos, and illustrations. We cover our pattern testers' costs, removing financial barriers, and extend testing periods to welcome diverse individuals, enhancing representation and accessibility.
  4. Empowering Through Skill Building Twig + Tale is committed to empowering people by helping them learn new skills. Our detailed tutorials guide sewists of all levels, from beginners to advanced, on a journey of discovery and self-expression. We offer a range of patterns that cater to different skill levels, ensuring that everyone can experience the satisfaction of creating something beautiful with their own hands.
  5. A Strong, Supportive Community Our community is the heart of Twig + Tale. Our Facebook Chatgroup, with over 42.5K members, is a thriving hub of support and inspiration. This spirit of connection, sharing, and growth empowers our customers to embark on their sewing journeys with confidence and joy.
  6. High-Quality Patterns and Tutorials Twig + Tale is dedicated to delivering high-quality sewing patterns and tutorials. Our patterns are professionally drafted by our patternmaker and tested across the size chart. Innovative sewing techniques ensure a beautiful fit and finish. Once released, we continue to update and refine our patterns based on feedback.
  7. Inspiring Imagination Inspired by woodland storybooks and the magic of childhood, our patterns bring stories to life. Twig + Tale is a place where imagination runs wild, and our products reflect the timeless charm of natural materials. Whether it's comfy clothes or whimsical play items, our patterns inspire creativity and a love for handmade, heartfelt creations.
By voting for Twig + Tale, you are helping us continue to inspire and empower people around the world to sew their own stories. Join us in celebrating the beauty of handmade, the joy of creativity, and the strength of community. Vote for Twig + Tale in the People's Choice Award and help us spread a little more magic and wonder in the world.

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