The People's Choice - Vote now!

About My Business

Imperfect Parents helps new parents find connection and an inclusive, non-judgmental community at different stages of their journey: antenatal courses, postnatal support groups, and Nature Playgroups. Our spaces are one of the few options for parents that put *their* wellbeing at the forefront, exploring topics of identity change, relationship shifts, and more, in a way that helps them feel less isolated and find their confidence. We believe there is no "one right way" to create a family, birth your baby, or be a parent, and our goal is that all parents feel welcome, regardless of what their whānau looks like.

Why We Should Win The Peoples Choice Award

We were not meant to parent alone. The idea for this business was birthed after I gave birth to my second child at the beginning of the pandemic, and found myself alone and isolated with a baby and toddler through every subsequent lockdown. With a background in psychology and early childhood education I felt like I should have been, theoretically, well-equipped to care for my children and have a positive experience at home with them. However the social isolation - the inability to share my parenting experience with others - weighed heavily on me and had me constantly doubting myself. I had the realisation that, as humans, we did not evolve to parent in isolation, and that this isolation could make the normal "hards" of parenting feel much harder. I resolved to create spaces where parents could connect with one another, share their challenges with one another, and feel less alone.