Entries have closed. Finalists announced 17 September 10am!

The People's Choice - Vote now!

Entrant: The Smile Studio NZ

City: FEILDING

Website: https://www.thesmilestudio.co.nz

About My Business

The Smile Studio NZ is a proudly New Zealand-owned professional teeth whitening company dedicated to helping people rediscover the confidence to smile. Founded by sisters Chloe Gibson and Latoya Treymane, our business has grown from a single vision into an award-winning company recognised for its commitment to safety, education and exceptional client care. Contrary to popular belief, professional teeth whitening isn't about creating unnaturally white teeth. Our philosophy is simple: remove years of built-up staining and restore teeth to their healthiest, natural shade. Coffee, tea, red wine, smoking and everyday life gradually stain enamel over time. Through professional cosmetic teeth whitening, we help lift those stains so our clients look like themselves again, only fresher, healthier and more confident. We believe the best whitening results are the ones that don't look obvious. Rather than chasing unrealistic "Hollywood white" smiles, we focus on natural-looking outcomes that complement each individual's desired natural shade. This educational approach has become a defining part of our business, helping shift the conversation around cosmetic teeth whitening from artificial enhancement to genuine smile restoration. The Smile Studio NZ also champions a modern approach to whitening that reflects today's understanding of oral health. In 2026, professional whitening should never come at the expense of enamel health or client safety. Every treatment we provide is centred around evidence-based practices, premium medical-grade products and internationally recognised advanced LED technology, with protocols designed to prioritise enamel integrity, minimise sensitivity and deliver predictable, safe outcomes. We believe clients deserve treatments that are not only effective, but also aligned with current best practice. Education underpins everything we do. We empower our clients through thorough consultations pre treatment, realistic expectations, and practical guidance on maintaining their results long after they leave our studios. We help people understand how staining occurs, how whitening works, and how to care for their smile in the long term. We welcome and support people from all walks of life in a judgement-free environment. Our clients may be seeking whitening after orthodontic treatment, be lifelong tea or coffee lovers, have a history of nicotine staining, work in professional careers, or be preparing for weddings, graduations, holidays, milestone celebrations or professional photographs. Whatever brings them through our doors, our goal is the same: to help them feel more confident in their smile. A brighter, healthier-looking smile often brings renewed self-confidence, a fresher overall appearance and the freedom to smile without hesitation. Beyond our studios, we are passionate about raising standards across the industry. Through professional education and practitioner training, we equip others with the skills, knowledge and ethical foundations required to deliver safe, high-quality cosmetic teeth whitening throughout New Zealand. By promoting evidence-based practice, client safety and ongoing education, we are helping shape the future of the industry. At The Smile Studio NZ, our mission is about far more than whiter teeth. It's about restoring confidence, challenging outdated perceptions of teeth whitening, raising professional standards and providing treatments that respect both aesthetics and oral health. We believe everyone deserves to smile confidently, knowing their treatment has been performed with integrity, care and the highest standard of practice.

Why We Should Win The Peoples Choice Award

If you've ever visited The Smile Studio NZ, supported our business, shared one of our posts, recommended us to a friend or simply followed along on our journey, thank you. When we started The Smile Studio NZ, we had a simple goal: to build a business that people could genuinely trust. We wanted to create a welcoming, judgement-free space where every client felt comfortable, informed and cared for. We never imagined how quickly our community would grow, or how many incredible people we would have the privilege of meeting along the way. As two sisters, we've poured our hearts into every part of this business. We've built it ourselves, from the website and booking systems to the branding, marketing and client education. We've spent countless hours learning new skills, refining our systems and finding better ways to serve our clients. Every decision has been made with one question in mind: 'How can we create the best possible experience for the people who trust us with their smile?'. One of the things we're proudest of isn't just the number of clients we've treated or the 265+ five-star Google reviews we've received. It's the relationships we've built. Many of our clients have become repeat visitors, referred their family and friends, and continued to cheer us on as we've grown. That trust means everything to us. Supporting local has always been at the heart of what we do. We love collaborating with other businesses, sponsoring community initiatives, donating to fundraisers, attending local events and giving back whenever we can. We truly believe that strong communities are built by businesses that support one another. If you've enjoyed your experience with The Smile Studio NZ, watched our journey from the sidelines, or believe in supporting passionate local businesses, we would be incredibly grateful for your vote. Every vote is more than recognition for our business, it is recognition of the long hours, the learning, the devotion, the courage, the risks we've taken, the relationships we've built and the community that has made all of this possible. Whether you've been with us since day one or have only recently discovered us, thank you for believing in what we're building. Your support has allowed us to grow from a small local business into a trusted New Zealand brand, and we're only just getting started. From the bottom of our hearts, thank you for being part of our story. We would be honoured to have your vote for the People's Choice Award.


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