About My Business
Conifera is a New Zealand–made natural skincare brand focused on caring for sensitive and eczema-prone skin. At the heart of our formulations is Norway spruce resin (Picea abies), a traditional ingredient long valued for its protective and soothing properties. Inspired by my grandmother's remedy, Conifera was created to bring this simple, time-honoured approach into a modern, trustworthy skincare offering. Our products are made using minimal, high-quality ingredients, carefully selected to support the skin barrier without unnecessary additives. We believe skincare doesn’t need to be complicated to be effective - especially for those navigating irritation, dryness, or sensitivity. By keeping formulations simple and transparent, we aim to make it easier for people to understand what they are putting on their skin. Conifera began from a personal need for gentle, reliable care and has grown into a brand with a clear purpose: to offer a calm, considered alternative to overly complex skincare. Each product is thoughtfully developed and made in New Zealand, reflecting a commitment to quality, consistency, and honesty. As the brand grows, our focus is on building a strong community around education, trust, and shared experiences. We are particularly passionate about supporting families and individuals looking for simple, nature-inspired skincare they can feel confident using every day. Conifera is not just about what we create, but how we create it - drawing from nature, guided by tradition, and shaped by a modern understanding of skin needs.
Why We Should Win The Peoples Choice Award
Conifera was never created to follow trends or become just another skincare brand. It began from a very personal place — my daughter’s eczema, a family remedy, and a desire to create something simple that people could genuinely trust. What started as one small product has grown into a business built with care, intention, and a deep respect for both nature and the people using it. Every part of Conifera has been built independently while raising three young children, learning an entirely new industry, and navigating the challenges of starting a business from the ground up. Behind the brand is not a large company or a marketing team, but one person doing the work step by step — sourcing ingredients, building relationships, packing orders, creating the brand, and sharing the story. People often connect with Conifera because it feels personal. The brand is rooted in family, tradition, and simplicity at a time when many people feel overwhelmed by complicated skincare and endless product claims. Instead of focusing on trends, Conifera focuses on thoughtful ingredients, minimal formulations, and creating products with purpose. Voting for Conifera in the People’s Choice category is also supporting small, values-led business in New Zealand. It is supporting slow, intentional growth over shortcuts, and recognising the work that goes into building something meaningful from scratch. This journey has already brought together an incredible community of customers, practitioners, supporters, friends, and family who believe in what Conifera stands for. Every message, order, conversation, and word-of-mouth recommendation has helped shape the business into what it is becoming. If Conifera resonates with you, your vote would mean far more than just recognition. It would help bring visibility to a small independent brand trying to do things differently — combining traditional botanical knowledge, sustainability, and a ‘less is more’ philosophy in a modern skincare space. Most of all, voting for Conifera is voting for the idea that small beginnings matter. That businesses built with heart, purpose, and persistence deserve a place alongside bigger, more established brands. Thank you for supporting Conifera and being part of this journey.
