About My Business
Every business advertising online is drowning in numbers. Google Ads, Facebook, website analytics, online stores: each has its own dashboard, its own login and its own way of counting things. The marketing agencies managing all this for small businesses lose a large slice of every month to the same unglamorous job. They export the numbers, then sit down and hand-write the paragraph explaining what those numbers actually mean. I have done that job for over twenty years, agency side and in-house. Two moments never left me: explaining a paid social result to a client at 5pm on a Thursday, and defending last quarter's numbers to a CFO at 9am on a Monday. The data was always there. The explanation never was. LDOO (el-doo, short for Live Data, Organized Outcomes) is my answer. You connect your marketing accounts once, then ask a question the way you would ask a colleague: "What changed this week and why?" LDOO reads live data across thirteen connected sources, works out what actually caused the change, and writes back a clear explanation in plain English, with real numbers, a comparison against what normal looks like for that particular client, and a recommendation for what to do next. The genuinely different part is what I left out. Every competing product is a dashboard builder: you drag widgets onto a canvas, configure the view you want, and then still write the explanation yourself. LDOO has no builder at all. The conversation is the whole interface. From any answer you can generate a branded client-ready PDF report, publish a live client portal, or set a running alert. Nothing to configure. Work that took twenty to sixty minutes per client per month now takes under two. I designed and built the entire platform myself in Christchurch over fourteen months, largely at night and at weekends, and launched it in July 2026. It is aimed at marketing agencies in the United States, which puts a one-person New Zealand business on the same shelf as venture-funded American software companies, competing on the product alone. There is a permanently free plan, because I remember being the small operator who could not justify one more subscription. The phrase I keep returning to is people over platforms. Software should hand people back their thinking time, not give them another dashboard to check.
Why We Should Win The Peoples Choice Award
A client emails on a Monday asking why leads dropped last week. It is a fair question, and it should have a fast answer. Instead, I would have Google Analytics open in one tab, Search Console in another, Google Ads in a third, and half an afternoon would disappear before I could write one honest paragraph back. The answer was never difficult. It was scattered across six tabs and a spreadsheet, and finding it cost the afternoon every single time. After twenty years working in digital marketing, agency side and in-house, that Monday never changed. Like many people, I started using AI to help write reports. It made one thing obvious. Writing was never the bottleneck. The real challenge was giving AI secure access to live data it could actually be trusted to interpret. Otherwise you are still exporting spreadsheets, copying screenshots and fact-checking answers that may have invented numbers with complete confidence. I assumed someone had already solved that problem. I signed up for every platform I could find. They were expensive. They were rigid. Most still expected you to build dashboards before you could ask a question. None produced commentary I would have been comfortable sending to a paying client without rewriting it. Then I sat down with an agency owner I have known for years. He produces around fifty client reports every month. They take about ten hours across a fortnight. He has even hired someone overseas just to help keep up with the workload. After years of trying different reporting platforms, he told me they all fall short somewhere. He described it as admin that adds value to nobody. That conversation confirmed what I already suspected. This was not one agency's problem. It was an industry accepting unnecessary work because there was no better option. So I built the product I wanted to use myself. What I did not expect was that it would require everything I had learned over the last twenty years. Graphic design. Web development. Digital marketing. Customer experience. Product development. For the first time in my career, every skill came together in a single project. Fourteen months of nights and weekends. No funding. No team. Just one person and a very long run of evenings. Today, LDOO connects directly to live marketing data, answers questions in plain English, explains its reasoning, admits when the evidence is incomplete rather than guessing, and turns those answers into client-ready reports in minutes. There is even a free plan, because I remember what it was like when every new software subscription mattered. Eighteen agencies are trialling it now, less than a month after launch. One person in Christchurch, competing for the same customers as American companies who have raised tens of millions of dollars and employing dozens of people. If you have ever lost an afternoon to work a machine should have done, you already know what this was for. A vote would mean a great deal.
